Case Study: Writing to emotionally connect with readers
Case StudyDeborah EvansMarketing, Case Study, Strategy, Fundraising, Letters, Design, Donors, Content, Copywriting, Communication, Storytelling, Advertorial
Is non-profit storytelling really worth it?
StorytellingDeborah EvansMarketing, Strategy, Annual Report, email, Branding, newsletter, Websites, Letters, Best Practices, Content, Storytelling, Social Media, Copywriting, Communication, Fundraising, Non-profit, Donors, Blogs
Luminate Communications celebrates 4 years!
Make donor communications a key component of fundraising strategies
How long should it take to produce an annual report?
Annual ReportsDeborah EvansAnnual Report, Marketing, Branding, Fundraising, Strategy, Design, Best Practices, Non-profit, Donors, Content, Communication, Storytelling
Repurpose content: How-to feed your content marketing machine
marketingDeborah EvansMarketing, Small Business, Social Media, Strategy, Best Practices, newsletter, Letters, video, Copywriting, Content, Non-profit, Blogs, Communication
Reuse content: How to feed your content marketing machine
marketingDeborah EvansMarketing, Small Business, email, Strategy, Fundraising, Social Media, newsletter, Best Practices, Content, Copywriting, Communication, Non-profit, Blogs
Getting your headshot done? 5 tips to help you look your best
marketingDeborah EvansMarketing, Branding, Small Business, Strategy, Social Media, Photography, Best Practices, Content, Communication, Non-profit
Luminate named as the most reviewed content marketer in Canada
Company AnnouncementsDeborah EvansMarketing, Branding, Small Business, Strategy, Best Practices, email, newsletter, Letters, Content, Storytelling, Annual Report, Social Media, Websites, Copywriting, Communication, Non-profit, Donors, Blogs, Fundraising
The power of having professional photos
Case Study: The art of a good interview
Case StudyDeborah EvansMarketing, Case Study, Strategy, Letters, Design, Best Practices, Content, Storytelling, Donors, Copywriting, Communication, Non-profit, Fundraising
Case Study: Crafting the purrrfect social media content
Tips for getting the most out of your editorial calendar
StrategyDeborah EvansMarketing, Small Business, Strategy, Best Practices, Content, Copywriting, Communication, Non-profit, Storytelling, Branding
Three big reasons to have an editorial calendar
Case Study: Advancing corporate donor engagement
Language matters: An incomplete guide to inclusive and accessible writing
CopywritingDeborah EvansMarketing, Branding, Small Business, Social Media, Best Practices, Inclusivity, email, newsletter, Non-profit, Annual Report, Websites, Copywriting, Communication, Content, Storytelling
Shooting a video? 5 tips to make sure you look your best
marketingDeborah EvansMarketing, Branding, Small Business, Strategy, Fundraising, Best Practices, video, Communication, Content, Non-profit
Should video be part of your marketing strategy?
marketingDeborah Evansvideo, Marketing, Small Business, Non-profit, Strategy, Social Media, Websites, Communication, Content, Storytelling
What is a brand story and why you need one
How to write an effective case study
marketingDeborah EvansMarketing, Small Business, Non-profit, Strategy, Best Practices, Storytelling, Content, Branding, Copywriting, Communication
