Language matters: The words you use are impactful
CopywritingMegan StorozukAnnual Report, Advertorial, Marketing, Branding, Small Business, Strategy, Best Practices, Design, email, newsletter, Content, Copywriting, Inclusivity, Communication, Non-profit, Storytelling, Donors, Blogs, Fundraising
8 ways to make your holiday appeal even better
FundraisingDeborah EvansMarketing, email, Strategy, Social Media, Fundraising, Design, Letters, Best Practices, Content, Storytelling, Copywriting, Communication, Non-profit, Donors
Is non-profit storytelling really worth it?
StorytellingDeborah EvansMarketing, Strategy, Annual Report, email, Branding, newsletter, Websites, Letters, Best Practices, Content, Storytelling, Social Media, Copywriting, Communication, Fundraising, Non-profit, Donors, Blogs
Reuse content: How to feed your content marketing machine
marketingDeborah EvansMarketing, Small Business, email, Strategy, Fundraising, Social Media, newsletter, Best Practices, Content, Copywriting, Communication, Non-profit, Blogs
Luminate named as the most reviewed content marketer in Canada
Company AnnouncementsDeborah EvansMarketing, Branding, Small Business, Strategy, Best Practices, email, newsletter, Letters, Content, Storytelling, Annual Report, Social Media, Websites, Copywriting, Communication, Non-profit, Donors, Blogs, Fundraising
Language matters: An incomplete guide to inclusive and accessible writing
CopywritingDeborah EvansMarketing, Branding, Small Business, Social Media, Best Practices, Inclusivity, email, newsletter, Non-profit, Annual Report, Websites, Copywriting, Communication, Content, Storytelling
Case Study: Creating an appeal campaign ‘en français’
Six email newsletter best practices that drive results
Why email marketing is a must for businesses and non-profits alike