Appeal Campaigns
Do the words ‘appeal campaign’ cause panic?
Don’t face your next big appeal campaign alone. Luminate works alongside you to create compelling direct mail campaigns that inspire donors to give.
Appeal Campaigns that Drive Giving
For non-profits, direct mail appeal letters are still a very effective way to fundraise.
And that’s because physical mail can do things that digital campaigns can’t. It sits on the counter and acts as a tangible and persistent reminder of your presence, and it even engages the senses, such as touch and smell, to create an emotional connection.
We get it. Crafting the perfect year-end appeal campaign is stressful. So much rides on it. We collaborate with our clients to create appeal letters that inspire donors to give.
What You Get When You Work With Luminate
Get it all or choose only the pieces that meet your à la carte needs.
Physical letter, copy and design (includes reply card and envelopes)
Email template
Appeal email sequence
Post-campaign gratitude email
Social media templates
Social media posts + graphics