Luminate Communications celebrates 4 years!

Luminate Communications is four! Sure, as milestones go, most places and people celebrate in increments of five, but who says we can’t celebrate four? It’s a big deal in our books — especially when we consider that over half of our existence has been amid a global pandemic. Naturally, that brought about some unexpected challenges. But it also taught us to be adaptable and strengthened our agility and resilience.

We started out with just founder Deborah Evans and one copywriter. We are now a team of four core writers, a graphic design partner, and an executive assistant/project manager who keeps us all on track. 

Ultimately, we have become more focused on taking on the type of projects and clients we are passionate about. So, while we still do some small business work, primarily with clients where the brand is carried by one person (think coaches, realtors, healthcare professions and brokers), our heart and soul lie with supporting non-profit organizations with the strategy and content they need to raise more money.

We’ve also learned a few things about ourselves along the way as we’ve grown into an award-winning communications agency. 

It’s okay to start small

Everything starts somewhere, and that often applies to business relationships too. Our how-can-we-support-you mindset has led to us providing support to dozens of non-profit organizations for a variety of donor communications and fundraising projects. The size and scope of each are irrelevant; we approach every project with the same level of motivation and respect. A client may contact us needing something as large as an overarching donor communications and social media strategy or as small as a single, impactful newsletter article. It is an honour working with so many organizations who are doing so much good in the world.

Genuine relationships matter to us

There’s no hierarchy of clients. A client who comes to us with a small or relatively simple assignment gets the same care and attention as a client who comes to us with a large or intricate project. The same goes for the clients who work with us on just one project a year (we’re looking at you, annual report clients) — they get the same care and attention as those who work with us on a regular monthly basis. 

It’s about collaboration

Collaboration is an important tool for small businesses like ours. It allows small businesses with different, but similar, areas of expertise to join forces and compete with larger agencies. One successful collaboration leads to two small businesses thriving. We’ve embraced this strategy many times by collaborating with a graphic design partner and a web developer for a number of different projects. This teamwork mindset only goes to better serve our clients.

It’s about partnership

Being the best-you-can-be sometimes means supporting others in being the best-they-can-be. Over the last four years, we’ve partnered with a handful of boutique marketing agencies to support their work by writing copy for their clients. We’re copywriters at heart, and sometimes we love to use those skills to make others look good. (And, to make their jobs easier too!) 

Thank you to our clients for an amazing first four years — your trust and confidence in us means that we can do what we love. Now, let’s try to do the next four without a global emergency!