Steps to a successful brand relaunch
BrandingDeborah EvansMarketing, Branding, Small Business, Strategy, Fundraising, Design, Best Practices, Websites, Copywriting, Communication, Non-profit, Content, Donors, Storytelling
5 tips for writing better donor thank you letters
8 ways to make your holiday appeal even better
FundraisingDeborah EvansMarketing, email, Strategy, Social Media, Fundraising, Design, Letters, Best Practices, Content, Storytelling, Copywriting, Communication, Non-profit, Donors
How to write appeal letters when there isn't 'One Big Need'
3 ways to make ChatGPT work for you
marketingDeborah EvansMarketing, Branding, Small Business, Strategy, Social Media, Fundraising, Best Practices, Communication, newsletter, Websites, Letters, Content, Copywriting, Non-profit, Donors, Blogs, Storytelling
It’s time to reimagine your annual report
Annual ReportsDeborah EvansAnnual Report, Marketing, Branding, Strategy, Fundraising, Design, Best Practices, Copywriting, Communication, Non-profit, Donors, Content, Storytelling
Case Study: Writing to emotionally connect with readers
Case StudyDeborah EvansMarketing, Case Study, Strategy, Fundraising, Letters, Design, Donors, Content, Copywriting, Communication, Storytelling, Advertorial
Is non-profit storytelling really worth it?
StorytellingDeborah EvansMarketing, Strategy, Annual Report, email, Branding, newsletter, Websites, Letters, Best Practices, Content, Storytelling, Social Media, Copywriting, Communication, Fundraising, Non-profit, Donors, Blogs
Make donor communications a key component of fundraising strategies
How long should it take to produce an annual report?
Annual ReportsDeborah EvansAnnual Report, Marketing, Branding, Fundraising, Strategy, Design, Best Practices, Non-profit, Donors, Content, Communication, Storytelling
Luminate named as the most reviewed content marketer in Canada
Company AnnouncementsDeborah EvansMarketing, Branding, Small Business, Strategy, Best Practices, email, newsletter, Letters, Content, Storytelling, Annual Report, Social Media, Websites, Copywriting, Communication, Non-profit, Donors, Blogs, Fundraising
Case Study: The art of a good interview
Case StudyDeborah EvansMarketing, Case Study, Strategy, Letters, Design, Best Practices, Content, Storytelling, Donors, Copywriting, Communication, Non-profit, Fundraising
Case Study: Crafting the purrrfect social media content
Case Study: Advancing corporate donor engagement
Website quick win: Update services and program pages
Case Study: Creating an appeal campaign ‘en français’
Website quick win: Update your donate page
The Do’s and Don’ts of thank you letters
Fundraising letters: How to write a compelling appeal
Case Study: Creating continual donor-centric content
