Is non-profit storytelling really worth it?
Storytelling is the most important way in which we communicate with each other. Think about the last time someone told you a really good story. Did you walk away out of boredom halfway through or were you captivated and engaged until the end?
That being said, as a non-profit organization it can take a lot of time and effort to source, conduct interviews and write stories. After all, it is much simpler and to-the-point to share organizational updates and program stats. So, is storytelling really worth it?
We won’t beat around the bush with our opinion on this one as it is a resounding yes. Every single story is absolutely worth the effort. Storytelling allows an organization to directly show the impact their programs and services have made on someone’s life. Sure, the number of people helped by a number of programs offered is important, but that is only part of the story, not the centrepiece. Wrapping that same information into a personal story is a far more compelling and authentic way to explain what your organization does, and how.
Sharing stories bridges the gap between the statistics and your services by helping donors understand something they might not fully grasp. People make decisions on an emotional level and storytelling taps into something concrete and tangible, pulls on those heart strings, and compels them to act.
Storytelling is a must-have tool for every fundraiser and non-profit communicator. Where do you share those stories? Everywhere.
Create a page on your website simply titled ‘Our Impact’ to act as a depository for all of your impact stories.
Include stories in email newsletters to show the impact your donors have made. Email newsletters are also a great way to keep in touch between fundraising asks.
Showcase snapshots of a story on your social media pages.
Feature stories in your annual report. Effective annual reports showcase impact rather than results, and stories are the best way to do that.
Anchor fundraising appeal letters or advertorials with a powerful story to highlight your organization’s need.
A well-told story allows us to see, smell, taste, hear and touch with our imaginations. When donors can imagine themselves in someone else’s shoes, they’ll be more compelled to join your mission.