Steps to a successful brand relaunch
BrandingDeborah EvansMarketing, Branding, Small Business, Strategy, Fundraising, Design, Best Practices, Websites, Copywriting, Communication, Non-profit, Content, Donors, Storytelling
Deborah’s message: Celebrating 2023’s incredible growth and 5 years of Luminate!
Use website copy to build strong connections
8 ways to make your holiday appeal even better
FundraisingDeborah EvansMarketing, email, Strategy, Social Media, Fundraising, Design, Letters, Best Practices, Content, Storytelling, Copywriting, Communication, Non-profit, Donors
3 ways to make ChatGPT work for you
marketingDeborah EvansMarketing, Branding, Small Business, Strategy, Social Media, Fundraising, Best Practices, Communication, newsletter, Websites, Letters, Content, Copywriting, Non-profit, Donors, Blogs, Storytelling
It’s time to reimagine your annual report
Annual ReportsDeborah EvansAnnual Report, Marketing, Branding, Strategy, Fundraising, Design, Best Practices, Copywriting, Communication, Non-profit, Donors, Content, Storytelling
The problem with using numbers & how to give them meaning
Case Study: Writing to emotionally connect with readers
Case StudyDeborah EvansMarketing, Case Study, Strategy, Fundraising, Letters, Design, Donors, Content, Copywriting, Communication, Storytelling, Advertorial
Is non-profit storytelling really worth it?
StorytellingDeborah EvansMarketing, Strategy, Annual Report, email, Branding, newsletter, Websites, Letters, Best Practices, Content, Storytelling, Social Media, Copywriting, Communication, Fundraising, Non-profit, Donors, Blogs
Luminate Communications celebrates 4 years!
Make donor communications a key component of fundraising strategies
How long should it take to produce an annual report?
Annual ReportsDeborah EvansAnnual Report, Marketing, Branding, Fundraising, Strategy, Design, Best Practices, Non-profit, Donors, Content, Communication, Storytelling
Repurpose content: How-to feed your content marketing machine
marketingDeborah EvansMarketing, Small Business, Social Media, Strategy, Best Practices, newsletter, Letters, video, Copywriting, Content, Non-profit, Blogs, Communication
Reuse content: How to feed your content marketing machine
marketingDeborah EvansMarketing, Small Business, email, Strategy, Fundraising, Social Media, newsletter, Best Practices, Content, Copywriting, Communication, Non-profit, Blogs
Getting your headshot done? 5 tips to help you look your best
marketingDeborah EvansMarketing, Branding, Small Business, Strategy, Social Media, Photography, Best Practices, Content, Communication, Non-profit
Luminate named as the most reviewed content marketer in Canada
Company AnnouncementsDeborah EvansMarketing, Branding, Small Business, Strategy, Best Practices, email, newsletter, Letters, Content, Storytelling, Annual Report, Social Media, Websites, Copywriting, Communication, Non-profit, Donors, Blogs, Fundraising
Case Study: The art of a good interview
Case StudyDeborah EvansMarketing, Case Study, Strategy, Letters, Design, Best Practices, Content, Storytelling, Donors, Copywriting, Communication, Non-profit, Fundraising
Tips for getting the most out of your editorial calendar
StrategyDeborah EvansMarketing, Small Business, Strategy, Best Practices, Content, Copywriting, Communication, Non-profit, Storytelling, Branding
Three big reasons to have an editorial calendar
Language matters: An incomplete guide to inclusive and accessible writing
CopywritingDeborah EvansMarketing, Branding, Small Business, Social Media, Best Practices, Inclusivity, email, newsletter, Non-profit, Annual Report, Websites, Copywriting, Communication, Content, Storytelling
