BNI Gains

GOALS

To provide strategic donor communications and fundraising support to small/mid-sized non-profits organizations, foundations and associations.
To continually grow, evolve, listen, learn and contribute to my BNI chapter
To create lasting connections for myself and my fellow members

ACCOMPLISHMENTS

Launched Luminate, a communications agency, in 2019 after being a successful freelance copywriter for almost a decade. Meet some of our team!
Winner of not one, but TWO Communicator Awards Award of Distinction for our non-profit annual reports.
Winner of a SILVER Titan Brand Award for best non-profit rebranding effort for our work with Nellie’s.
Have worked with clients in 6 provinces and 4 states.
Member of BNI Lunch Network for Success since January 2017.
As a former journalist, I was published in The Globe and Mail, The National Post, the Wall Street Journal, and the Toronto Star. On 9/11 I was working as a News Editor for Global News.
Married for 20+ years and mom to two awesome, hockey-obssessed teenagers.

INTERESTS

Running. I have run over a dozen 10K races and 5 half-marathons.
Getting lost in a good book
Travelling and seeing the world. I’ve been to 17 countries and have at least 17 more that I want to check off my list. Craziest trip I’ve ever taken? When we missed our flight to New Orleans, rather than rebook for the following day, we made an impromptu destination decision by picking a flight off the board to somewhere we’d never been that was boarding within the next two hours. The result? A fun-filled, four-day trip to Nashville, TN.

NETWORKS

SKILLS

A deep understanding of the unique circumstances today’s charities face. Through storytelling and brand purpose, we elevate non-profit communications and fundraising efforts. We tell stories, connect audience to mission, and compel action. See our wide range of case studies.
Strategy: We help our clients define their brand purpose, vision and editorial direction, ensuring that every piece of content provides value. See: Case Study: From strategy to copywriting, how we propelled one organization's awareness efforts forward .
Copywriting and editing: Words are our job. We craft the clear and engaging copy you need to tell a story and effectively reach your target audience. We also provide a full range of editing and proofreading services. See some of our work.
Full service production solutions: Our team is packed full of industry professionals who work together to bring end-to-end solutions for all types of marketing and communications print collateral. See: Case Study: Providing an end-to-end production solution.

IDEAL REFERRALS

Small-to-mid sized non-profit organizations, foundations and associations with no (or a small) communications team anywhere in Canada. (By small, I mean 1-10 administrative employees.)
Small businesses where the the brand is carried by one person (e.g. realtors, coaches, healthcare professionals, veterinarians, etc.).

Deborah Evans